We worked with Texadelphia to refresh the logo, taking a subtractive approach that simplified and strengthened the Texadelphia mark. We immersed ourselves in the brand to learn what the Texadelphia culture is all about, and through that, reintroduced the brand through a "beefed" up website with a fresh look, revised logo, and community format that is carefully designed to facilitate and sustain a more personal voice that is consistent with the culture of the Texadelphia brand.

The new website combines mouth-watering photography, wood design features, and an interactive menu to provide an online experience consistent with Texadelphia's in-store experience. The handwritten copy and menu descriptions add personality and highlight the hand-made, high-quality ingredients Texadelphia uses. Texadelphia fanatics can stay connected through the company blog or check out each location's page to read about upcoming events and specials.

Services Provided:

• Brand Strategy & Design Consulting
• User Experience Strategy
• Content Planning
• Conceptual Design
• Design Production
• Web Application Development
• Content Management (CMS)